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MENTOS BEATBOX EXPERTISER
CREATIVE DIRECTION
Mentos were good at producing funny TV spots, but they wanted to do something digital. To go alongside a TVC featuring famous beatboxer Killa Kela, the team created an interactive digital tool that allowed viewers to master the skill. By copying Killa’s facial expressions with the camera on their phone, they could produce an expert beatboxing video. Cannes Cyber Lion
MENTOS
CREATIVE DIRECTION
Sometimes all a brand needs is a bit of a laugh.
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