top of page
SIGNATURE RANGE
CREATIVE
To compete with the increasing number of premium burgers on the High Street, McDonald’s were introducing a new range of thicker, more up-market burgers. It was only right for the nation’s favourite fast food brand to embrace pure luxury.
HAPPY READERS
CREATIVE DIRECTION
Was this the origin of fake news? In 2015, this social-first campaign raised awareness of the Happy Meal book giveaway by reporting on Roald Dahl plots as if they were real stories.
Social media campaign for the Roald Dahl books promotion
TRUST
CREATIVE
The brand’s commitment to ethical values is something that needed a lightness of touch.
SAVER MENU
CREATIVE
How do you talk about the cheapest items on a fast food menu? You serve up value as the clever choice, with a side order of humour.
BCO
CREATIVE
The BCO (Bacon, Chicken, Onion) brief was all about celebrating its 3 ingredients.
GREAT TASTES OF THE WORLD
CREATIVE DIRECTION
Sometimes you have to explain to the client why a shorter time length is a good idea. Here the team showed how speed and travel don’t always mix - unless you’re talking about fast food!
RONALD MCDONALD HOUSE CHARITY
CREATIVE
A bit of a change of tone for the brand, with a commercial raising awareness of their house charity, which helps accommodate parents with children in hospital.

COSTA

GE HEALTHCARE

bottom of page