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COLEEN ROONEY CAMPAIGN
CREATIVE
This integrated campaign featured a launch TV commercial, supported by print and digital recruitment posters, an online magazine and its own digital presence on the Littlewoods site. Customers who enrolled in Nice Boots Camp got email updates and style tips from our drill sergeant, Coleen Rooney. Unpaid media coverage ensured a huge increase in site traffic and a 40% sales increase in just two weeks.

KITKAT

LEVI'S

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